The Album that change my life Essay Example | Topics and Well Written Essays - 750 words

The Album that transform me - Essay Example The King alongside his band bunch were a power to be dealt with in the melodic sense and furthermore renowned for their exceptionally incredible visual symbolism. Ruler Diamond earned his popularity with this collection and showed up wearing gaudy face paint to end up being as dull as the topics he sang about. With Hank Shermann being one of the most inventive Metal guitarists, musically the band was staggering. The dueling execution between Hank Shermann and Michael Denner was extreme as King sneaked and hid singing and shouting the frequently terrible topic that the band put together their verses with respect to. Balancing the gathering was Timi Grabber on bass and Kim Ruzz on drums. This was in reality the absolute first unadulterated prog-metal collection ever as in no consoles were utilized. Contrasted with the following arrival of Mercyful Fate which had more straightforward structures, Melissa contains all the essential segments of dynamic substantial metal, for example, the different subjects and courses of action, changes of rhythms and temperaments inside any different tune from the collection. The primary marker of a dynamic work is intricacy, which comprises of the previously mentioned segments. An extensive piece of crowd neglects to see the lewdness in this collection. The way that it was discharged in the year 1983 and concentrated vigorously on Anton LaVey's work and utilized points like venom, Satanism and demons workshop demonstrate this was not a band which managed picture alone and not genuine beliefs. Further, goals hold no significance without ability. Lord conveys an unrivaled vocal exhibition outperforming Bruce Dickson and Rob Halford who were the authoritative vocalists of the time. Shermann and Denner were world class guitarists at standard with Tipton and Downing. The collection starts with their most popular melody Abhorrent which starts off with a folding head and finished into an astonishing riff supported by great guitar work and all around paced vocals. it more likely than not cut out a kind of it planted in the 1980's the point at which it was discharged. The way King drops his voice in order to not eclipse the guitar makes for an ideal stand out from his amazingly high falsettos. Melissa is more likely than not the world's most prominent introduction. The blend impact of the camp Satanic topic alongside the huge peaks of riffs and the unpretentious neo-old style subjects found in the guitar performances leaves the audience in limitless surprise. The amazing tumbling of the vocals the sheer sonic weight of the whole execution just adds to the flawlessness. Playing the collection in a faintly lit live with a dark light and shut eye, takes you to another degree of presence out and out to be overwhelmed by fiends, demise and penance. The music when all is said in done is generally dull and substantial yet in any case it is infectious and rousing. The melodies are musically imaginative adorned with time changes and beat shifts. The performers are all in a state of harmony with one another and there is only from time to time a vacillated second in the vocals or instruments. Melissa is one of the most acclaimed and compelling collections throughout the entire existence of overwhelming metal. Benevolent destiny was named as a dark metal bunch in the 80's however by the present measures that assertation stands invalid, it despite everything bodes well. The dark

Changing The Competitive Landscape Of The Smartphone Industry Marketing Essay

Changing The Competitive Landscape Of The Smartphone Industry Marketing Essay Unique Development can be characterized as a procedure of changing over circumstances into new thoughts and of the wide utilization of these thoughts by and by (Tidd, Bessant, Pavitt, 2005). The previous decade saw consistent developments in ICT planned for expanding self-viability of the end clients of specialized gadgets. Components, for example, scaling down and universal processing (Open Handset Alliance, 2007a) have actually carried the PC to the palm of the shopper, as a cell phone. The cell phone is rich with highlights, for example, web perusing, contact screens, versatile camera, improved availability and amusement with the capacity to embrace new applications (Burgelman, Silverman, Wittig, Hoyt, 2009). Late years saw a touchy development in portable supporters, where in 2008 alone worldwide shipments rose 28%, as the cell phone picked up energy in the cell phone industry (Canalys, 2008). The following not many years are anticipated to show a compound yearly development pace of 13. 5% in handset shipments prompting 1.9 billion handsets toward the finish of 2012 contrasted with 1 billion of every 2007 (DataMonitor, 2008). Today, because of its compactness and flexibility the cell phone is a key player that encourages the incorporation of innovation with current industrialism as the end client is given the capacity to draw in numerous computational gadgets and frameworks all the while (Tsai, Wang, Hwang, 2008). Imprint Weiser (1991) alludes to this as Ubiquitous Computing. The interest for cell phone has been the key driver for developments, (for example, the touch screen, web perusing, Wi-Fi) in the versatile business in the previous decade and the Open Handset Alliance and the Android stage are late results of such interests. This investigation examinations how the OHA and Android has and will change the terms of rivalry in the versatile business, with connection to Porters five mechanical powers. The Smartphone Industry Industry Participants Examining the business esteem chain of the cell phone the key parts can be recognized as chipset fabricates (Intel) , foundation designers and stage makes (Microsoft, Palm, iPhone) who give the equipment and programming segments for handset produces. Application designers produce the applications that sudden spike in demand for the working stage while content suppliers, for example, Google give the data to these applications. Versatile administrators, for example, ATT and T-Mobile disseminate handsets and give the supporters organize network. In 2006 the worldwide handset advertise was an oligopoly commanded by 5 organizations which represented 85% of the market where Nokia and Motorola together represented 58%. Generally producers contended through structure. The passage of iPhone 3G to the market in 2008 made another standard by consolidating plan, execution, utility and usefulness (Burgelman, Silverman, Wittig, Hoyt, 2009). It is considered by some industry experts to be where Apples piece of the overall industry expanded from 3.6% in 2007 to 17.3% in 2008, making it the now second biggest player. Googles Entry into the Smartphone Industry Built up in 1996 as the brainchild of two Stanford University software engineering graduates, Google is presently viewed as a blockbuster idea that has extended past its center business as a web index to an arrangement of items and administrations (Bhattacharya, Gopal, Samad, 2009). Today, a greater part of Googles income is created through the companys promoting items, Adword and Adsense (99% in 2007 and 97% in 2007) (Burgelman, Silverman, Wittig, Hoyt, 2009) that give focused on publicizing on its inquiry pages, by setting notices pertinent to a hunt on the outcomes page. Googles passage to the cell phone industry was encouraged by its procurement of the beginning up open source programming firm, Android in 2005 (Business Week, 2005). This occasion was an aftereffect of Google distinguishing the future development capability of the cell phone and its ability for versatile publicizing. Eric Schmidt, the Chairman and CEO of Google expressed You convey your telephone all over the place. It thoroughly understands you. We can do a very focused on advertisement. After some time we will get more cash-flow from portable publicizing. (Schmidt, 2010). Open Handset Alliance and Android In November 2007 Google divulged the Open Handset Alliance, a consortium of 34 organizations in the versatile business speaking to the business esteem chain (Fig 1), comprising of global organizations, for example, T-Mobile, HTC, Intel, Qualcomm and Motorola. The goal of the coalition was to make an Open Software, Open Device and an Open Ecosystem (Open Handset Alliance, 2009b) encouraging open advancement for improvement of versatile innovation dependent on the open source stage. Today the OHA has extended its participation to 65 organizations. Fig. 1: The Wireless Value Chain (Hendrix, 2009) In November 2007 OHA discharged Android, an incorporated programming pack comprising of the Operating System, middleware, easy to use interface and applications and the Android SDK allowed to the advancement network. Open Innovation and Open Source Open development is improving through the aggregate innovative information and information on inward and outside assets (Chesbrough, 2003). Open source innovation is one strategy for open advancement (von Hippel von Krogh, 2006). It concedes the engineer the responsibility for source code without an expense of permit charge or sovereignties giving them the opportunity to additionally create and disperse the item free or at an expense (Open Source Initiative, 2010). The receptiveness of the stage makes increasingly advance and less expensive developments with shorter time-to-esteem, improving RD efficiency and making better an incentive for cash for the end client (Open Handset Alliance, 2009b). The OHA was a worth system encouraging open development by pooling of information and Intellectual Property of the individuals. Android, was its first item based on the Linux open source bit (Open Handset Alliance, 2007a). The Competitive Industry Forces Michael Porter (1979; 2008) characterizes five powers that characterize the serious elements of an industry by forming the collaborations inside that industry. These powers can be characterized as haggling intensity of providers and clients; the danger if new participants and substitutes and set up industry rivals (Fig.2). These are the figures that drive the productivity of the business in the short and long terms (Porter, 2008). Investigation of these serious powers and their drivers will give knowledge into the premise of the industrys gainfulness and future development potential. The passage of Android and Google into the cell phone industry has fundamentally influenced its serious scene. Through the production of an open biological system and a wide designer network it has made a practical upper hand against non-Andriods. Fig 2: The Five Forces that Shape Industry Competition (Porter, 2008) The Five Forces of the Smartphone Industry Dealing Power of Suppliers There are various players in the cell phone Operating Systems (OS) advertise, drove by Nokias Symbian, trailed by Apples iPhone OS X, RIMs (Research in Motion) Blackberry, Microsofts Windows portable, Linux and Palm (Hashimi Komatineni, 2009). These OS engineers charged a permit expense from handset fabricates, which was typically a variable expense of $0.50 to $25.00 per handset delivered. Further, so as to fabricate applications on a particular OS, designers required SDK (Software Development Kit) and an API (Application Developer Interface), fundamental help apparatuses for which they paid costly affirmation and on occasion high enrollment charges (Burgelman, Silverman, Wittig, Hoyt, 2009). Because of the high haggling intensity of these OS engineers the expense to handset producers was essentially high. Doorman (2008) distinguishes normalization as a road of lessening the dealing intensity of providers, and it is basic for development in the portable media transmission industry (Tilson Lyytinen, 2006). In the past community RD and sharing of licensed innovation were methods for normalization in this industry (Bekkers, Verspagen, Smits, 2002). Android was created to accomplish an industry-wide standard in open source code making it uninhibitedly accessible to all. By building up OHA for this reason makes a domain for open advancement decreasing turn of events, circulation and time expenses of equal development. The open idea of the Android stage makes it completely versatile on any handset which triggers an appeal for the Android OS, which thusly decreased the bartering intensity of the providers of OS. Haggling Power of Distributers In the cell phone industry the distributers mostly comprise of the system bearers who offer the telephones to supporters as a piece of a portable assistance plan. The dealing intensity of the distributers is high since they have an enormous assortment of handset makes with various highlights to choose from. Despite the fact that the disappointment of the Google Android might be because of a large number of variables one key explanation was their choice to sell the telephone in their own web store autonomous of a bearer, trying to stir up handset retailing . They changed this technique by presenting the Nexus One in Vodafone (UK) in April 2010 (Parker Waters, 2010). Handset produces attempt to pick up influence through marking, systems administration and publicizing to create brand unwaveringness. iPhone for instance has a solid brand network. Anyway the passage of the Android telephone has made another popular expression among endorsers, which gives individuals from the OHA a higher haggling control over other handset makes. Another key perspective that influences transporters is the new road of voice correspondence that is accessible in the cell phones because of the Wi-Fi capacities and applications that are given, for example, Skype and Google Voice. With time this would decrease talk time over the transporters organize affecting their income. As of late iP

How to Write a Great Essay - Create a Topic That You Love

How to Write a Great Essay - Create a Topic That You LoveMany students are frustrated with writing essays and do not know how to write a great essay. However, there are many great writers in high school and college that can help you out with this. Since it is important to show your learning and the importance of your school, try to look up some advice and help from your fellow students. You should never feel bad if you cannot find any tips that will help you.How to write a great essay begins with researching your topic. You should first choose the right topic and then choose a topic that is relevant to the class that you are taking. You should also choose a topic that is based on some type of idea or belief that you have.While you are looking up on how to write a great essay, you should also consider the length of the paper that you will be writing. There are many different ways that you can research the length of the paper. You should first make sure that the course that you are tak ing offers several different paper length options.The next step that you should take when you are looking up on how to write a great essay is to look up on the materials that are available for your class. This is important because there are many great reading materials that can give you ideas on how to write a great essay. This is why you should make sure that you are using all of these resources.One tip that you should take into consideration when you are looking up on how to write a great essay is to first figure out what type of topic you want to write about. For example, if you are taking a creative writing class, you should write about a subject related to the creative writing field. This is so that you can get a little bit of insight as to what type of essay writing style you should use when writing about the topic.You should also make sure that you write in an interesting way while writing your great essay. There are many great ideas that you can incorporate into your essay a nd you should only use what works best for you. The most important thing that you should do is to create a topic that you love to write about.Make sure that you do not rush your essay. You should also make sure that you write about things that are exciting to you. You should also write about things that are inspiring and keep your topic relevant.Finally, when you are looking up on how to write a great essay, you should always make sure that you ask for help. You should also make sure that you take advantage of the classes that you take. The more that you use class time, the better off you will be when you are trying to learn how to write a great essay.

Annotated Bibliography About Computer Hacking Cybercrime and Cyber-Security

Clemmitt, Maria. Computer Hacking. Can â€Å"good† hackers help fight cybercrime? (16, Sep 2011). Volume 21, Issue 32. Web Retrieved 02, Feb 2012 from file:///E:/work%20files/writers%20bay/January%20Projects/Case%23141223/document1.htm Maria has clearly emphasized the importance of web security by means of approaching hackers to fight for the greater cause. The report includes discussions of leading website giants, tackling issues about cybercrimes and security measures needed in order to make the virtual environment risk free. Hackers think and act the alike, if there is a need to catch a cybercriminals the best way possible is to use another to work for law enforcers. The report showed the relevance of using hackers to track down cyber offenders. Evidently the vast diversity of technological advancement makes it difficult to pinpoint the culprits in most cybercrimes. The government on the other hand is working on getting their hands on hackers that can change sides. The disadvantage on this set up is that hackers are hackers, no matter which side they are working with they still have the capability to either save or to destroy an organization. Marshall, Patrick. Cybersecurity. Are U.S. military and civilian computer systems safe? (26, Feb 2010). Volume 20, Issue 8. Web Retrieved 02, Feb 2012 from file:///E:/work%20files/writers%20bay/January%20Projects/Case%23141223/document2.htm Based on this report, it shows that big or small any organization is vulnerable to cyber attacks. Even military infrastructures are prone to cybercriminal activities, if high security systems such as the military are still being bombarded with hacking activities what more of private computers at home.   Although the report showed the difference in resources between hackers and military based equipments, it is evident that the value of hardware and software being used for cyber intrusion is not paramount in conducting cyber crimes. Another fact established in this report is the reality that geographical border is no longer a strong barrier to overcome. Anyone from any place can attack, private organizations, government agencies and military database. The situation becomes potentially problematic when the perpetrators decided to spoof the source. When that happens, law enforcers will then face a biggest challenge of identifying the criminals. Katel, Peter. Identity Theft. Can Congress give Americans better protection? (10, Jun 2005). Volume 15, Issue 22. Web Retrieved 02, Feb 2012 from file:///E:/work%20files/writers%20bay/January%20Projects/Case%23141223/document3.htm The report focused on the issue of identity theft which is causing life changing experiences to the victims. Katel addressed the issue in a comprehensive manner that all aspects of the problem have been discussed in details. The problem with identity theft is that cyber criminals have the privilege to gain access to pertinent information such as social security number, credit card number, address and phone numbers. Having that power to steal another person’s information allows them to use that information to acquire money or materials of great value. As a result, the victims are facing more devastating surprises. There are cybercriminals that are caught for committing identity theft, but the problem is that there is no strong policy and established law that will apprehend cyber criminals in particular. As a result, the victims spend more time clearing out their reputation and struggling to pay off debts caused by identity theft. Clark, Charles S. Regulating the Internet. Can the use of cyberspace be governed? (30, Jun 1995). Volume 5, Issue 24. Web Retrieved 02, Feb 2012 from file:///E:/work%20files/writers%20bay/January%20Projects/Case%23141223/document4.htm Computer and internet together have already became a way of life, a great number of our population are computer dependent. But because of the rising incidents of cybercrimes, online security is becoming a major issue that legislators and government are trying to resolve. This report by Clark discusses preventive measures and policy plans to regulate the use of the internet along with the objective to impose rules that will control cyberspace activities. Apart from identity theft, intrusions and cyber terrorism; another issue is being addressed in this report that involves stealing of intellectual property or otherwise called as piracy. Movie makers and record producers are working hand in hand with the government to prevent online piracy which is causing them huge loss of revenue. The obstacle that law makers are facing in this problem is how they could control people from using the internet without stepping into a person’s personal privacy and cutting intellectual property le akage. Hansen, Brian. Cyber-Crime Should penalties be tougher? (12, Apr 2002). Volume 12, Issue 14. Web Retrieved 02, Feb 2012 from file:///E:/work%20files/writers%20bay/January%20Projects/Case%23141223/document5.htm The climbing rate on cybercrime has already reached an epidemic proportion. With that on hand law makers are working on addressing this issue by creating policies that will totally keep cybercriminals are bay.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Hansen’s report talks about the severity of penalties that needs to be imposed on criminals lurking in the virtual community. The prevailing laws in most countries are not yet updated to completely adhere to the call for a change in policy. Existing laws have their own priorities and criteria set to determine severity of the crime and it applicable punishment. Since cybercrimes delivers the same degree of damages as traditional crimes, this report provides adequate reason for putting up a more severe punishment for cybercrime offenders. Instances of cyber criminals caught served lighter sentences as compared to the ones who committed the same crime on a traditional approach and most people sees it as unfair justice.

Company law overview - Free Essay Example

Sample details Pages: 7 Words: 2092 Downloads: 2 Date added: 2017/06/26 Category Law Essay Type Research paper Did you like this example? Table of Contents Advantages of forming a incorporating company.. Differences between private limited company and public limited company.. Disadvantages of forming a company A company limited by shares, limited by guarantee or unlimited Three ways the Company Act 2006 has affected private companies Documents required for registration.. Role of Registrar of companies What is the effect of section 33 of Companies Act 2006. Corporate personality and effect on Jack and Jill.. Bibliography.. Advantages of forming a incorporating company The process of formation (registration) incorporated company is regulated by law in the Companies Act 2006. Summarised below the main advantages of incorporating the company. Don’t waste time! Our writers will create an original "Company law overview" essay for you Create order Limited Liability The most important of the advantages of incorporation is its limited liability, what means that the legal responsibility of shareholders is limited to the amount paid on their shares. The most important thing for Jack and Jill might be that their personal assets will not be put at risk. Separate Legal Identity The limited liability company is a legal entity separate from the board and its members (shareholders). And again, any debts made by the company will not be borne personally. Protection of Company Name The name of the company must be unique and no one else cannot use it. However the choice of company name is restricted and complies with the rules. Continuity In case that Directors, management and employees leave, retire, die it doesnt mean that the company will be winding up. Once the company is formed it will be exist till insolvency, bankruptcy, liquidation or other cause of the courts or Registrar of Companies. Taxation Sole traders and partnership companies pay income tax but the companies pay corporation tax which has currently lower rate than income tax. There are also wider range of allowances and tax deductible costs which decreases the taxable profit. Differences between private limited company and public limited company DIFFERENCES PUBLIC COMPANIES PRIVATE COMPANIES NAME Must end with à ¢Ã¢â€š ¬Ã‹Å"Public Limited Company or PLC Must end with Private Limited Company or LTD (unless the company is unlimited) SHARE CAPITAL Must have a minimum subscribed share capital of  £50,000 and this must be paid up to at least 25% (at least  £12,500 must already have been raised by the issue of shares) No limit on share capital SHARES The company may offer its shares and debentures to the public (stock exchange) Cannot be advertised for sale or listed on the stock exchange DIRECTORS At least 2 One director COMPANY SECRETARY Must have suitably qualified company secretary There is no obligation to have a secretary, if there is one does not need to be qualified ANNUAL GENERAL MEETING Must hold every calendar year No obligation, of AGM, unless there is the decision to have one Disadvantages of forming a company In the first stage of the formation of a company must be prepared various documents, such as: memorandum of association and articles of association, a statement of capital and declaration of compliance, which must be delivered to the registrar of companies at Companies House. This stage is more laborious and complicated in comparison to the partnership and therefore incorporated companies will take longer to set up. The company also must have a unique name and gain unique number from Registrar of Companies. To set up the company there must be paid fees which make this type of company more expensive to set up. Also, there are extensive legal issues that have to be complied with. The various ongoing formalities must fill and publicity include the companys directors, secretary, also the financial accounts (which can be viewed by individual or other companies), the annual return of the company, and constitution. A company limited by shares, limited by guarantee or unlimited Limited by shares what means that the liability of the members (shareholders) of the company is limited by the memorandum to the amount capital originally invested. That will protect the shareholders private assets in the event of the company will announce bankruptcy. This kind of liability I would advice to Jack and Jills company as their private assets will not be involved in case of insolvency. Limited by guarantee means that the liability of shareholders is limited to the amount which they have undertaken or guaranteed to pay if company winding up. This kind of liability has normally been formed for educational or charitable purposes, and may or not have a share capital. If there is a share capital, the shareholders liability is for the amount of his shares and also to the amount of guarantee. Companies with no share capital normally gain funds by subscription or endowments. Unlimited means that there is no limit of the liability of the shareholders. Unlikely to the partnership the shareholders are not directly liable to creditors, but they are liable to the company. However, their liability is the same as partners. Three ways the Company Act 2006 has affected private companies In the Company Act 2006 many of the changes has applied to small private companies and its one of the most important rules is a simplification of the corporate regime. Some of these rules will be presented below: The company makes the decision if they wish to appoint the company secretary, as they are no longer obligated to do so. The shareholders written resolutions are no longer has to be unanimity. The simple majority of the eligible shares for ordinary resolutions, but 75% for special resolutions. The Act gives a possibility of reducing share capital by a company without obtaining the court order. Also reduces the period of filing the accounts from 10 to 9 from the financial year end. Documents required for registration 1. The memorandum of association This document is also known as an external constitution of the company, and determines key features of the companys status. From 1st of October 2009 the document was simplified and does not contain too much information, but it has to be prepared by those who wants to form an incorporation company under Company Act 2006. This must contain the subscribers names and signatures and if the company has a share capital, each of the member must have at least one share. 2. The articles of association (CA 2006 s. 18) The article of association (also known as internal constitution of the company) is the most important because it determines how company will be operate and regulates the rights between members, directors and company. The company has a right to make a changes to articles but it has to be done during the general meeting and the copy should be delivered, within 15 days from the day the changes were enacted, to the Registrar of Companies. Th e articles of association must be sign This document must be signed by each subscriber of the memorandum in the presence of a one witness and usually areas such as: Rights, duties and responsibilities of the directors; General meetingsà ¢Ã¢â€š ¬Ã¢â€ž ¢ organization; Companyà ¢Ã¢â€š ¬Ã¢â€ž ¢s members voting rights; Shares issues and transfers, sharesà ¢Ã¢â€š ¬Ã¢â€ž ¢ classes, share certificates; Paying dividends and etc. To make easier preparation of this document for the companies, Companies House has prepared standard article of association and might be adapted by this company. All of these documents are available to download from Companies House website: https://www.companieshouse.gov.uk/; but also can be received from: company formation agents, accountants or legal stationers. 3. IN01 form The registration application (which contains the statement of compliance) The name of the company might be chosen, by those of setting up the company, of any name they wish, however there is certain rules which must be kept. The situate of the office of the company A statement of the objects of the company A statement of the limitation of liability of the company A capital clause stating the amount of the share capital which is authorised and the division of the share capital into shares of a stated amount Role of Registrar of companies The Companies Act 2006 makes the rules how the documentation should be filled in Companies House. The Registrar of Companies is responsible to record and control from companies either new or existing, to incorporate and dissolve companies, regulates formation of new companies and changes of existing companies, and also deals with any breaches of Companies Act. The section 1117 Companies Act covers where is stated the form, deliveryà ¢Ã¢â€š ¬Ã¢â€ž ¢s manner, method of authentication, whether delivered electronically or as a paper document. The one of responsibility isto make the information available to the public. The names can be checked on Companies House website before formation, but also Registrar of Companies will check that if it is consistent with rules. The name of the company must be chosen very carefully, and the best way to make it easy to memorise is to make it as logical to the company activity as it possible. The name cannot be similar to other companies and sh ould be too long as the long names are difficult to memorise. The words cannot be used but might be if the company will receive a written permission from the Department of Constitutional Affairs. These words are: Royal, Queen, King. The words used by a company without a permission such as: à ¢Ã¢â€š ¬Ã…“Solicitorà ¢Ã¢â€š ¬Ã‚  or à ¢Ã¢â€š ¬Ã…“Patent Agentà ¢Ã¢â€š ¬Ã‚ ; might be treated as criminal offence. There is also words that company will need to get a written specified bodys permission, and they are: British, English, International, Group or Association. What is the effect of section 33 of Companies Act 2006 In the Section 33 of Companies Act 2006 that is provided information for a statutory contract between the company and its members; each member of the company and other companies. Over the years this contract have made a lot of controversy and confusion. The main question is if the contract might be enforced by members, to make sure that the right associated with them in another role such as the right given to a director who is also a member. In the members rights were breached, the company can be sued by them. Corporate personality and effect on Jack and Jill Corporate personality means that the company is treated as a legal entity and its personality exist independently from its owners, directors and shareholders. That means also that the company is liable for its own debts and can sue but it can be sued in its own name and also a company can buy and sell properties in its own name. The limited liability of the company means that the shareholders are not liable on its private assets for the debts belongs to the company (as the company and the owners are two separate entity). This might be one of main advantages to register the company by Jack and Jill with Companies House. In case of any problems with liquidity of the company, problems with paying companys liability such as loans or debenture, Jack and Jill private assets will be safe from creditors of the company. The case Salomon v A. Salomon Co. Ltd (1887) will illustrate and will be the best example the separate entity: Mr Salomon owned a boot-making business which was sol d to another company A. Salomon Co. Ltd, which had been formed by the same Salomon. à ¢Ã¢â€š ¬Ã…“There were seven members in the business: his wife, daughter and four sons who took one share each and Salomon himself who took 20,000 shares. The price paid by the company to Salomon was  £30,000 but instead of giving him cash, the business gave him 20,000 fully paid shares and  £10,000 in the secured debentures i.e. he lent the company  £10,000 which was owed to Salomon and  £7000 to unsecured creditors. The unsecured creditors claimed that as Salomon Co Ltd was really the same person, he could not owe money to himself and that they should be paid their  £7000 first. Held: The House of Lords stated that Salomon was entitled to the  £6000 and the unsecured creditors got nothing. The reason for this decision was that the company was to be regarded as a completely separate person in the eyes of the law from its members and its officers. The House of Lords thought it a completely irrelevant argument that Salomon was the leading shareholder in the company and that he could effectively control the destiny of the business.[1] Salomon v Salomon Co Ltd has been taken from book Nicholas Grier, à ¢Ã¢â€š ¬Ã…“Company Law, Second Editionà ¢Ã¢â€š ¬Ã‚ , Scotland: W. Green Son Ltd, 2005) Bibliography: Nicholas Grier, à ¢Ã¢â€š ¬Ã…“Company Law, Second Editionà ¢Ã¢â€š ¬Ã‚ , Scotland: W. Green Son Ltd, 2005 Websites used: https://www.bridgewest.eu/ https://startups.co.uk/ https://www.companieshouse.gov.uk https://www.companylawclub.co.uk/ 1 [1] Case Salomon v Salomon Co Ltd has been taken from book Nicholas Grier, à ¢Ã¢â€š ¬Ã…“Company Law, Second Editionà ¢Ã¢â€š ¬Ã‚ , Scotland: W. Green Son Ltd, 2005)

Analysis Of The Book After Silence - 1614 Words

Citation Raine, N. V. (1999). After silence. New York, NY: Three Rivers Press. Taylor Waller. Introduction The book, After Silence, was written by Nancy Venable Raine. The author suffered from Post-Traumatic Stress Disorder because she was raped. She was living on her own in Boston because she had taken a new job (Raine, 1999, pg. 7). And this is her only qualification when it comes to writing about PTSD. Some of the stressors she would have would just be sleeping or little noises that she would here around her. Her PTSD were mainly her nightmares, which caused her lack of sleep. I had chosen this book because I was interested in learning about what a person who has had a traumatic event in their life happen and how they can â€Å"overcome†Ã¢â‚¬ ¦show more content†¦Diagnosis According to the DSM-5, Post-Traumatic Stress Disorder must have certain symptoms. The first symptom that is required is for PTSD requires a traumatic event in a person’s life. This would be a car accident, rape, or even an event that occurred during war. Another symptom that could occur in a perso n with PTSD would be re-experiencing. Throughout the book, Raine had shown symptoms of her PTSD when she could not sleep in her own apartment any more. She also was not comfortable by herself. In the book—after the rape—she had went to her friend’s house and she was scared because her friend was not outside waiting for her. She would be freaked out that she would live through her experience again. Another symptom of PTSD—according to the DSM-5—would consist of alteration in cognition and mood. In a way, Raine had experienced alteration in cognition and mood. She would feel anxious and worry some when she was alone. These are some of the symptoms that would classify Raine as a person with PTSD. With people who have PTSD, they do not always show all the symptoms that the DSM-5 shows. One of the symptoms that Raine did not really show during the book was avoidance. When a person who has PTSD and they show signs of avoidance, they will avoid things tha t remind them of their rape. Even though she did not want to go back to her apartment, that is one of the few ways that she has PTSD but it is inconsistent. Another symptom that Raine did not show was

My Two Brothers free essay sample

No two people are exactly alike, and my two older brothers, Thu Nguyen and Thang Nguyen, are no exceptions. When I think of them, I think of Rudyard Kipling’s words, â€Å"East is East. West is West. Never the twain shall meet. † Even though they have the same parents, their considerable differences in looks, personalities, and attitude toward life reflect the differences between Eastern and Western cultures. Like the majority of oriental men, Thu is short, small, and has a full moon-shaped face. His smooth white skin and small arms and feet make him look somewhat delicate. Thu always likes to wear formal, traditional clothes. For example, on great holidays or at family rice celebrations, Thu appears in the traditional black grown, white pants and black silky headband, all of which make him look like an early twentieth-century intellectual. In contrast to Thu, Thang looks more like an American boxer. He is tall, muscular and big-boned. We will write a custom essay sample on My Two Brothers or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page He is built straight as an arrow and his face is long and angular as a Western character. Unlike Thu, Thang has strong feet and arms, and whereas Thu has smooth skin, Thang’s shoulders and chest are hairy, large and full. Unlike Thu, Thang likes to wear comfortable T-shirts and jeans or sports clothes. At a formal occasion, instead of wearing traditional formal clothes, Thang wears stylish Western style suits. Thu and Thang also differ in personality. Thu has the smile of an ancient Chinese philosopher that western people can never understand. He always smiles. He smiles because he wants to make the other person happy or to make himself happy. He smiles whenever people speak to him, regardless of whether they are right or wrong. He smiles when he forgives people who have wronged him. Thu likes book, of course, and literature and philosophy. He likes to walk in the moonlight to think. Thu also enjoys drinking hot tea and singing verses. In short, in our family, Thu is the son who provides a good example of filial piety and tolerance. Thang, on the other hand, does not set a good example of traditional respectful behavior for his brothers and sisters. Unlike Thu, Thang only smiles when he is happy. When he talks to people, he looks at their faces. Because of this, my eldest brother Thu considers him very impolite. As one might expect, Thang does not like philosophy and literature; instead, he studies science and technology. Whereas Thu enjoys tea and classical verses, Thang prefers to take sun baths and drink whisky while he listens to rock and roll music. And like American youths, Thang is independent; in fact, he loves his independence more than he loves his family. He wants to move out of our house and live in an apartment by himself. He is such an individualist that all the members in my family say that he is selfish. My brothers’ differences do not end with looks and personalities. Concerning their attitudes toward life, they are as different as the moon and the sun. My eldest brother Thu is concerned with spiritual values. Besides Catholicism, he is affected by Confucian and Taoist theories. These theories consider that the human life is not happy. Therefore, if a man wants to be happy, he should get out of the competitiveness of life and should not depend on material objects. For example, if a man is not anxious to have a modern car, he does not have to worry about how to make money to buy one. My oldest brother is deeply affected by these theories, so he never tries hard to make money to buy conveniences. In contrast to Thu, my brother Thang believes that science and technology serve human beings. Therefore, each person must compete with nature and with other people in the world in order to acquire different conveniences, such as cars, digital devices, etc. Thang is affected by the western theories of real values; consequently he always works hard to make his own money to satisfy his material needs. In accordance with the morality of the cultural of my country, I cannot say which one of my brothers is wrong or right. But I do know that they both want to improve and maintain human life on this earth. I am very lucky to inherent both sources of thought from my two older brothers.

What impression do you receive from the Songs of Blakes own religious beliefs Essay Example

What impression do you receive from the Songs of Blakes own religious beliefs? Essay William Blake was incredibly spiritual and certainly a strong Christian, although he disliked organised religion as he saw it to be an oppressive tool. His brother died of consumption at quite a young age, and this had a profound effect on Blake, who is said to have seen his soul ascend heavenward clapping its hands for joy. I feel it is fair to argue that Blake used his poetry to express his religious views, and criticise the Churchs repressive nature. Blake Songs of Innocence and Experience certainly contain many poems with religious overtones. Blake uses various techniques to show his own feelings for, in particular, organised religion and the church. Animal imagery is particularly prominent. Holy Thursday, from Songs of Innocence depicts an image of children visiting St Pauls Cathedral. The title itself suggests the celebration of the day Jesus friend Judas betrayed him, and as a result he was taken on the following day, now known as Good Friday to be killed. On this day Jesus gave the commandment That ye love one another as I have loved you. It is this feast that the children, usually from Charity Schools, seem to be celebrating. We will write a custom essay sample on What impression do you receive from the Songs of Blakes own religious beliefs? specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on What impression do you receive from the Songs of Blakes own religious beliefs? specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on What impression do you receive from the Songs of Blakes own religious beliefs? specifically for you FOR ONLY $16.38 $13.9/page Hire Writer The children are described by Blake as walking two and two in red and blue and green, despite the vivid colour imagery used here the opening stanza still seems to be a criticism of the church. The description of the officers employed to maintain order in the church, Grey headed beadles is much more morbid and contrasts well with the brighter colours used with reference to the children. This may be Blakes way of showing his contempt for the Church. Walking two and two references the bible and the story of Noahs Ark but also depicts the regimentation of the children, who are later described as multitudes of lambs. This imagery illustrates the innocence of the children and the suppression of their individuality, as it seems Blake is implying that they all look the same, at least, perhaps, through the eyes of the church. The lambs give an impression of innocence or purity, which could be Blakes way of showing his disdain for the church, as it, as an organisation, is arguably taking away this innocence or using the naivety of the children to impose its values, taking away their choice. Either interpretation supports the idea that Blake uses his poetry to reflect his own beliefs. The Lamb, also from Songs of Innocence also arguably reflects Blakes religious views. The poem itself seems to be questioning the mystery of creation, Little Lamb who made thee? / Dost thou know who made thee? It has a simple structure and uses uncomplicated language to convey a complex meaning. The tone is happy, which is enhanced by the rhyming couplets, although it is possible that this was intended to disguise Blakes cynicism, again making the poem much more complex than it first seems. Religious imagery is used again in this poem. The explicit reference to a lamb in the title immediately implies innocence, and, again, could be an indication of the sacrificial lambs of the bible. The protagonist seems to be addressing the lamb directly, although it is possible that Blake actually intended it to be and enlightening poem. The use of the pronoun He could suggest that the lamb is Jesus, He is meek and he is mild; He became a little child, although it could too be symbolic of all children. It can be argued that Blakes intention was to use biblical references to connect with all people, as, in the time of his writing, the church was far more prominent than it is today. Although this poem implicitly references the bible with the lamb, it could too simply be Blakes way of criticising the Churchs treatment of innocent children. This being said, I feel it is possible that Blake did not intend to overtly portray his religious views in this poem. The Divine Image, from Songs of Innocence uses anthropomorphism, the attribution of human characteristics to nonhuman things, to convey its religious content. The word divine means relating to Gods, gods, or goddesses, again showing a specific religious reference. The poem seems to convey a message of God encompassing all that is positive, For Mercy has a human heart, / Pity a human face. It is possible that Blake intended this poem to contradict his other, more critical religious poems. Despite his spirituality, it would be feasible to view Blake as an atheist, because of his contempt for the church. This poem, therefore, is arguably the most accurate in showing his own religious beliefs, laid bare and free from criticism. The final stanza begins with the message And all must love the human form, / In heathen, Turk or Jew, which seems to be advocating compassion, although it is also plausible that Blake is begging the question why single people out? This seems to add on Blakes own interpretation of Christianity. Overall, the poem has a positive tone, as it suggests that all the divine qualities of Mercy, Pity, Peace and Love are held by each individual and suggests, rather than pointing out negative qualities, that people are actually inherently good. Blake also shows his religious views through his Songs of Experience, an example of this being A Little Boy Lost. Blake seems to grow increasingly negative in the Experience section of the collection. Blake uses the young boy as a symbol of free-thought, as he questions religion, And father, how can I love you, / Or any of my brothers more? Blake presents the church to be repressive, enforcing moral laws to the detriment of children. The title itself implies innocence, as Little Boy suggests a naivety. Blakes shows the church to be irrational, reacting to his innocent questioning in an over the top fashion. By the third stanza the imagery is very aggressive, In trembling zeal he seized his hair. I think it is possible that Blake uses the Priest to reflect upon the reader the attitudes of the society of the time he was writing. Priests would have generally been held in high esteem, so even the violence towards the child at the hands of the church is unlikely to have been questioned. A lso, the binding imagery, bound him in an iron chain suggests oppression and this is typical of Blakes own beliefs. The tone is sarcastic at times, and Priestly care seems to be and ironic statement. Blakes Songs of Experience contains a number of poems that mirror the ones from Innocence, Holy Thursday being an example of this. The language and imagery of this poem is much harsher than that of the Innocence poem. Blake is questioning life on earth, and the contrast between the second line of the poem and the final line of the second stanza, shows his contempt; In a rich and fruitful landIt is a land of poverty! The structure of this poem is also different to its counterpart, as the sentences are much shorter and many more questions are posed about society. Blake uses negative diction throughout, Babes reduced to misery and eternal winter being examples of this. The poem implies people living in unorganised innocence, passively accepting things that they believe they cannot change. This poem certainly seems to impose upon the reader Blakes cynicism of organised religion and perhaps the passiveness of people, who fail to question religion, as shown also in A Little Boy Lost. In conclusion, I think it is far to argue that Blake does use his poetry to reflect his own religious views and does this through his sarcasm and cynicism of the church. Arguably the poems in Experience show this more blatantly, as the imagery and diction becomes increasingly negative. The Songs of Experience do show his beliefs, but in a less aggressive way than the Songs of Experience. The impression I receive from the Songs is one of Blakes distrust of the church, and of society, but a great belief and faith in God and the capacity of well-doing held by individuals. Religion is a prominent theme in the collection, but I feel that the tone is the most important technique he exercises, as it shows his sense of humour too.

Shell Script essay

buy custom Backup/Shell Script essay Numerous scripts implementation is often difficult and time consuming when done at different times. The task reduces the man hours and thus the cost of production within a firm. This can however be avoided through the use of an automatic backup program available in Linux software. The program consequently allows efficient and effective utilization of valuable resources within a computer. This paper will seek to analyze how backup/ shell script enhances data restoration process in a Linux Based Computer network for a productive and efficient output. Although backup system is continuous, the paper will advise on when to strategically upgrade the system. Introduction The main objective of this task is to identify the advantages of using the backup restoration program in your system. The paper will also evaluate the systems memory, storage and the unused space in all the peripherals within a computer. The information will assist the users to effectively plan on the filling systems to use and advise them on how to avoid heavy traffic filling in a single peripheral. Proper memory usage will significantly assist in the identification of the systems that needs upgrade before they cause damage or loss to the user. Main body The Linux Based Computer networks mainly provide one of the best data command systems in the entire network software. The software efficiency goes beyond what the user mainly expect but can only be attained with the relevant knowledge at hand. Companies and firms with multiple users may efficiently monitor and coordinate data transmission through the use of command system. Companies can also significantly reduce time spent in accessing data and files since the system elimiates redundancy and backup of the unnecessary files (George, 2011). The users are advised to use the four successive commands in order to have an effective memory usage reports. All this commanding facilities are available to all the users of Linux and are aimed at making sure that no data is lost due to PC fail. Linux provides this automatic restoration package called rsync, which is necessary for backing-up your computer files and thus avoid loss in case of a PC fails. The rsync command-line tool automatically copies any new file available in your computer. It can be done through Backup/home rsync -av /home/code. Alternatively, it can be done through media/Backup/home rsync av (Perdue University, 2011). It takes just a minimal time to do that unlike the other copying method that you may think of using. The creation of backup script which runs which runs parallel with the rsync to backup only what you really need and disregard what you do not need. This is mainly necessitated by the creation of a BASH script which operates as an rsync backup. This backup facility is provided well by Linux due to the compatibility issue (Negus Caen, 2008). In order to avoid the scanning of the duplicated files, FSlint application tool can be installed in your system from the Ubuntu synaptic package manager (George, 2011). FSlint is a very efficient application tool which searches through the directories and report any cases of file duplication and empty directories in your system. As a user it is important to connect an external hard drive to your system which Ubuntu will automatically connect through the use of graphical tool GParted. You can then command your GParted to create, delete or resize partitions in your system. Depending on the type of Linux you are using, different system application can be used to ease up the accessibility of the data. In some cases you may be required to skip the local/share /trash directory in order to avoid backing up your deleted files. Alternatively you can use a special tool known as the Disk Usage Analyzer in the Ubuntu application menu to scan through the directory and graphically show the space used by each directory (Negus, 2009). And with such analysis the user can identify the log files which are growing into a massive size and reduce them appropriately. Conclusion In conclusion it is advisable for you to mount a backup volume into your system, followed with a multiple commanding reports. The command applications are simple and easy to facilitate, making Linux Based Computer the best in the private and commercial markets. The reporting commands also make it suitable for monitoring process where many users are involved. That will enable you to have an effective and efficient backup restoration program which will assist you to back up your files in a re-usable form. It will also prevent data loss as it involves an entire copying of all files including the most recent ones into a new file system which is not affected by the PC failure. With such a backup system in your computer, you can be assured of data safety and reliability which is vital in both private and business use. Such a program is beneficial to both the private and commercial users since it will greatly reduce the time spent accessing data files and consequently reduce the operational cost of the system. Because it is a pre-diagnostic measure, it safeguards users from the unforeseeable conditions which may lead to system failure. Buy custom Backup/Shell Script essay

Broker Fish Industry Research Paper Example | Topics and Well Written Essays - 1000 words

Broker Fish Industry - Research Paper Example The company started its operations 10 years back as a financial consulting firm and in 2002, stepped into covering medical insurance. This insurance company not only helps individuals but also different organization by providing them with best health insurance schemes. They provide high value health insurance options to their customers because they believe in easy affordability, excellent service, delivering customer value in a friendly environment and building good and profitable relationships with customers by finding their needs regarding health insurance. Health is the most significant thing in everyone’s life but most people do not give it much importance by indulging themselves in other useless things. All these factors appeal the customers and therefore, they consider it important to be medically insured. The vision of this company is to provide excellent service with easy affordability and with innovation, build honest relations with customers and provide fun environme nt to their employees which will help in achieving company’s goals easily. It happens very often that people want to change their health insurance agents or company because of a number of reasons like poor service when they need them most for instance hospital claim or in any other emergency or poor communications, lack of knowledge, as agents are not aware of the health insurance they have provided themselves. Sometimes even their record keeping is very poor. They do not keep proper records of their last claims or do not inform customers about the renewals at the right time. These are the issues that customers face with health insurance agents and companies. The policy changes to be considered are as follows: Carry out market research on regular basis in order to find the needs of customers; Training to be provided to all insurance agents on a regular basis so as to fulfill the needs of customers and to provide value to them; Maintenance of profitable relationship with custo mers and keeping them updated with any changes affecting them or their policies; Change is constant in the insurance industry, its policies and premiums also keep changing. To make sure that customers are aware of these changes so they can choose wisely; Provide high quality advice to customers so that they select the best policy option. Continue to offer new policy plans to provide customers with new and innovative plans and give them the options to change their policies by choosing the one most suitable and best for their family. These policy changes will affect the entire company as well as the five management functions in a number of ways. STAFFING: This is the most important management function; organization should recruit right people with the right skills and knowledge for the particular task that will help in attaining organization’s goal. The most significant thing that organizations should keep in mind is the people they hire because they make or break companyâ€⠄¢s reputation. In order to be competitive in the market organization should respond to the change efficiently and right people with right skills can guarantee success. Broker Fish Health Insurance will hire the right people as their insurance agents who should be trained properly so as to inform customers and other organizations about the health insurance policies of the company. The agents should also know how to persuade them by telling them how these policies fulfill their needs and is the best as compared to the ones provided by rival companies. Broker fish insurance agents will have proper knowledge about the policies and changes that are expected in the future. Company will make sure that their agents are fully informed and updated on the policies and will give them proper guidelines on the information. Managers will keep track of their agents, if they are communicating the right information to customers and informing them about the new, upcoming plans. PLANNING: This

Check the attachment Assignment Example | Topics and Well Written Essays - 500 words

Check the attachment - Assignment Example The aim of this paper is to analyze colour combination or application techniques based on three images (Foo Fighters Wasting Light Album cover, SMH Fletcher Jones advertisement and Interior). Considering the given images, several techniques of colour combination or scheme are evident. The first picture (Foo Fighters) indicates an extensive use of analogous-complementary colour scheme. This combination technique combines colours that are primarily comparable in hue by adding a small fraction of contrasting colour (Feisner, 2000). In the said image â€Å"Foo Fighters†, colours that are primarily comparable in hue are red-purple-green. These complementary colours contrast and due to their full saturation on the image, they create a vibrant look (Nita, 2008). According to Livingstone (2002), this design can be enhanced by initiating a warm brogue color flanking a cool corresponding colour. Alternatively, a cool accent color can be merged with a warm colour. This analogy is evident in the image where the accent colours harmonize the designs (Ryan and Conover, 2004). The second image (SMH Fletcher Jones advertisement) is an example of a monochromatic colour combination technique. This technique is characterized by one single color or varying intensities of a particular color such as taupe and light taupe (Albers, 1963). Compared with other colour combination techniques, the effect of this technique on the given image is extremely quieting. This effect is apparent because of the dark background featured on the image. Despite this evaluation, this technique is considered by many as the easiest (Delamare and Guineau, 2000). However, for advertising purposes this technique is not recommended because it hardly catches the attention of people. It can find meaningful application in movie theatres. The third picture (Interior) is characterized by use of hue-similarity combination technique. In this image, the

Communication - Pizza Essay Example for Free

Communication Pizza Essay Introduction Pizza Hut is based in Wichita, Kansas USA 19581. A woman and her two sons created pizza recipes. From here, a family friend advised the sons to open their own Pizza Parlor. 2. Pizza Hut is one of the flagship brands of Yum! Brands, Inc. , which also has KFC, Taco Bell, AW and Long John Silver’s under its umbrella. Pizza Hut is the world’s largest pizza chain with over 12,500 restaurants across 91 countries 3. In India, Pizza Hut has 133 restaurants across 34 cities, including Delhi, Mumbai, Bangalore, Chennai, Kolkata, Hyderabad, Pune, and Chandigarh amongst others. Yum!is in the process of opening Pizza Hut restaurants at many more locations to service a larger customer base across the country 4. Borrowing $600 from their mother, the two brothers purchased second-hand equipment and rented a small building on a busy intersection in Wichita, Kansas. The result of their efforts was the first Pizza Hut and the foundation for what would become the largest and the most successful pizza restaurant in the world 5. Pizza Hut franchisees exemplify the entrepreneurial spirit, which launched their system back in 1958. Through interest and initiative, the Pizza Hut system was able to develop new territories in the United States and overseas. Today, franchisees and joint-venture partnerships account for more than half of the Pizza Hut systems total units. Their development on the international front is a good indication of the growth that has characterized their system. Following the opening of the first international restaurant in Canada in 1968, the Pizza Hut restaurants quickly appeared in Mexico, South America, Australia, Europe, the Far East and Africa. Today, Pizza Hut operates in more than 100 countries and territories throughout the world 6. When Pizza Hut opened its outlet in Baroda, Gujarat they firstly thought that they should make a new pizza to the recipe of the local style in order to attract the local population. g They decided to provide the pizza according to the customer’s taste of choice7. This essay aims to answering the following question: â€Å"Should Pizza Hut open a new outlet in Baroda? † 1. http://www. pizzahut. com/OurStory. aspx 2. http://www. pizzahut. com/OurStory. aspx 3. http://220. 226. 195. 78/pizzahut. co. in/about_us. php 4. http://220. 226. 195. 78/pizzahut. co. in/about_us.php 5. http://www. pizzahut. com/OurStory. aspx 6. http://www. pizzahut. com/OurStory. aspx 7. (Manager of Pizza Hut). Personal interview RESEARCH QUESTION Pizza Hut is an established brand all over India. To increase the growth of the new outlet, Pizza Hut recently set up a new market research on the outskirts of Baroda with the investment of __ Basically, Pizza Hut firms in India send Managers to spread proper awareness about their new outlet among the customers through different types of advertising and keep the customers informed about their advancements in current outlets 10. Commercially, I expect that the opening of the new branch will lead to an increase in sales in Baroda, Gujarat, and could increase the market share of Pizza Hut. For this reason, they want to be able to successfully market their new firm when it is commercially launched. As previously mentioned, to increase its growth and successfully market their upcoming outlet, Pizza Hut has been reviewing various promotion strategies like price reduction, to increase the price in their marketing budget and increase in number of staffs 11. So increasing the production by opening the new outlet and to increase the number of staff to work in both of the outlets is a strategy that Pizza Hut is strongly considering in order to increase their growth in the domestic market 12. 8. (Manager of Pizza Hut). Personal interview 9. (Manager of Pizza Hut). Personal interview 10. (Manager of Pizza Hut). Personal interview 11. (Manager of Pizza Hut). Personal interview THEORETICAL FRAME WORK The Growth of a business can be measured in many different ways such as assets, sales revenue, operating profit, market share, value added, and number of employees 13. As information of pizzas is involved, Pizza Hut believes that what they bring new in the market is not compared with any of the products of any another firm which is selling pizza’s14. I commercially expect that the opening of the new firm will lead to increase in sales in Baroda, Gujarat, and could increase the market share of Pizza Hut. Due to this, they want to be able to successfully market their new firm when it is commercially launched. Pizza Hut aims to convince the customers to set down their new business, (target market) 15. The other promotional method used by Pizza Hut and to spread the awareness about their new outlet is to do market research. I did the market research for Pizza Hut so that they can locate their new outlet where there are more potential consumers. High income group was also asked about the opening of a new outlet, before it is brought up in the market. Pizza Hut believes that the methods used to research on opening a new outlet take hold of the attention of the customers for long time, so that they can visit the outlet frequently16. For reasons mentioned above, growth is widely regarded as the most favorable method to increase the profit level. 12. http://www. tutor2u.net/business/presentations/strategy/businessgrowth/default. html 13. (Manager of Pizza Hut). Personal interview 14. _________ 15. (Manager of Pizza Hut). Personal interview 16. (Manager of Pizza Hut). Personal interview METHODOLOGY To reach a suitable conclusion, an in-depth qualitative and quantitative analysis shall be conducted by using different business tools to the primary data as well as the secondary data collected. The primary data contains the interview of the Manager of the Pizza Hut outlet which already exists, the opinion of the customers who visit the exiting outlet and a few other people. Market research: This will contain the content of the market research and what it entails. This was conducted by me. Analysis of market research: This will contain the graph and an explanation about how many people will visit the new outlet (assumption) from the old outlets daily earning. Swot analysis: This will contain the strength, weakness, opportunity, and threats of the business for opening the new outlet. Ansoff’s matrix: A model which identifies growth strategies for a business and it is based on an analysis of their products and their market. Pest-g: This will identify the political, economical, social and technological, as well as the environmental problem of the firm. Cost analysis: Cost analysis will be conducted to find out the quantifiable and unquantifiable cost involved in increasing the personal selling. MARKET RESEARCH Market research is the collection, collation and analysis of the data relating to the marketing and consumption of the goods and the services18. Market research helps in opening the new outlet, tells us were we stand in the market and how we can improve. How many times does the customer visit Pizza Hut? Group of people |More than once a week |Once a week |Fortnight |Monthly or less | |Family |04 |20 |45 |25 | |College students |35 |50 |36 |19 | |Above 50 |00 |05 |36 |30 | |Teenagers |40 |45 |26 |17 | (18) Here the market research data is organized according to age group. |Market research done of the location |Yes |No | | |(%) |(%) | |Sayajigunj |66 |34 | |Karelibaug |68 |32 | [pic] Here I have conducted the market research for the two different areas and I have come to a conclusion that in Karelibaug there are 90% of people saying yes to open the new outlet 20. This is due to one outlet of Pizza Hut not providing delivery services to distant areas21. So if it is in that area then many people can visit the outlet and this will give more profit to Pizza Hut. As people from Fathegunj, Sayajigunj, city area and Karelibaug can visit as it will be nearer to them 22. 17. market research done by interviewing different people 18. business studies book by Dave hall pg 147 19. interviewing different age group of people 20. People gave reason that why in these two areas. 21. Told by the people staying in that area. ANALYSIS OF THE PRIMARY DATA The finding of the market research which I have done for Pizza Hut will be analyzed to identify specific market attributes such as the manner in which the customer will respond more. In addition to this, it will identify important information such as the effectiveness of the market research results given by the customers will be discovered. From this data, it will be possible to judge the weaknesses of Pizza Hut. Recommendations will then be made by me on methods which Pizza Hut can adopt to overcome these weaknesses. Once Pizza Hut overcomes these weaknesses, it will have a better chance to successfully market their new outlet, and at the same time increase the sales from their current outlet. The graph below compares the frequency of teenagers who visit Pizza Hut as opposed to college students. [pic] 22 The ratio of college student is more than teenagers23. This means that on an average, college students visit Pizza Hut more compared to the teenagers. This graph tells us how many families and those above 50 wish to go to Pizza Hut. [pic]24 22. market research done by interviewing different people 23. (Manager of Pizza Hut). Personal interview 24. market research done by interviewing different people SWOT ANALYSIS Swot analysis: swot analysis is an analysis of the internal strength and weaknesses and the external threats and opportunities that Pizza Hut faces. The swot analyses will illustrates how the external opportunities and the threats can be matched with the Pizza Hut’s internal strength and weaknesses to result in a set of possible strategic alternative. This would identify Pizza Hut’s distinctive competencies and the opportunities that the Pizza Hut is not currently taking a due to lack of appropriate resources swot means : S-strength W-weaknesses O- Opportunities T-threats Strength(S): these are the things which I observed, Pizza Hut and their staff do and which is the strength for them: They are well known for their pizzas 26. They provide good quality, taste and quick service 27. Their good service; grooming, cleanliness, and good interaction with the customers make customers want to visit them again 28. Due to their good taste and grooming, the other domestic pizza outlets try to compete and learn from Pizza Hut 29. Reputed brand, market excepted very easily, Due to the above, Pizza Hut makes good profit30. Pizza Hut has the ability to provide it’s customers with deals, offers and specials so that they can save money and get more value. This is a strength for the organization as it makes customers purchase more while receiving more value for their money. Customers use these vouchers and specials when ordering in bulk or for everyday orders. Weaknesses (W): these are the things which I observed and Pizza Hut does poorly and in which they can be affected are: During the weekends, Pizza Hut is full of customers, during that time the service is poor 31. There is little to no place for the people to sit who are waiting to be seated32. Availability of other multinational outlets like Mac Donald and Dominos will be the competitors of Pizza Hut too. 33 Opportunities (O): the directions which the business could take in future like: By opening a new outlet there will be an opportunity for growth of the business and development for employees34. If a person was previously employed by Pizza Hut and has passed the Pizza Hut course with the appropriate certificate, then they are able to receive double their salary35. Pizza Hut is a branded and a multi-national chain, therefore it allows staff salaries to be double that which is offered to other staff in other company’s36. Threats (T): the threats to a business arise from the activity of the competitors and failing to take opportunities like: Pizza Inn is the domestic pizza outlet in Baroda; both of them are doing very good profit-wise therefore Pizza Inn is a threat for Pizza Hut37. Pizza Inn is a well-known organization to the Baroda community as it also provides good quality and taste and this is a threat to Pizza Hut as this is one of Pizza Hut’s strengths. 25. business studies book by Dave hall pg 38 26. http://www. tutor2u. net/business/strategy/SWOT_analysis. htm 27. (Manager of Pizza Hut). Personal interview 28. (Manager of Pizza Hut). Personal interview 29. (Manager of Pizza Hut). Personal interview 30. (Manager of Pizza Hut). Personal interview 31. (Manager of Pizza Hut). Personal interview 32. (Manager of Pizza Hut). Personal interview 33. (Manager of Pizza Hut). Personal interview 34. interview taken while doing market research 35. (Manager of Pizza Hut). Personal interview 36. (Manager of Pizza Hut). Personal interview 37. (Manager of Pizza Hut). Personal interview 38. (Manager of Pizza Hut). Personal interview THE ANSOFFS MATRIX The ansoff matrix: The Ansoff Growth matrix is a tool that helps businesses decide their product and market growth strategy38. Ansoff’s matrix will allow the firm to consider the alternatives open to it for entering a new market or entering new product into the market39. Product | |Existing |New | |Existing |Market penetration |Product development | |New |Market development |diversification | Market Market penetration: market penetration is used to achieve the growth in the existing market with the existing product40. Market penetration uses the marketing mix to push the product which is gaining as much as market share and as quickly as possible41. Market penetration seeks to achieve four main objectives: Increase usage by existing customers, maintain or increase the market share of current products42. Pizza Hut is the branded outlet so that people use the substitute outlet less (Pizza Inn, u s pizza, Uncle Sam’s Pizza, and Dominos). Pizza Hut encourages customers to use their outlet more regularly by providing new taste to the customers43. Product development: this is concerned with marketing new or modified products in the market for the customers 44 like: Normal pizzas intend to act as a replacement for the new product which will be introduced45. Market development: this involves the marketing of the existing product in the new market such as: As Pizza Hut has one outlet already in the market, they will open a new outlet in Baroda but in a different area. They will introduce some new products when they open their new outlet. However, they will need to continue the marketing of their old and classic products along with the new products46. Diversification: this will occur when the product is developed for the new market. Diversification allows a business to move away from the trust upon the present market and product47. 38http://www. tutor2u. net/business/strategy/ansoff_matrix.htm 39oxford study course book by jo toy pg 32 39. http://www. tutor2u. net/business/strategy/ansoff_matrix. htm 40. business studies book by Dave hall pg 239 41. oxford study course book by jo toy pg 32 42. http://www. tutor2u. net/business/strategy/ansoff_matrix. htm 43. (Manager of Pizza Hut). Personal interview 44. (Manager of Pizza Hut). Personal interview 45. Manager of Pizza Hut). Personal interview 46. business studies book by Dave hall pg 239 PEST –G ANALYSIS Pest g: this will look at the external environment and the global factors that may or will affect a business. It can provide a quick and visual representation. It is usually divided into five external influences on a business-political, economic, social, and technological and green46. Political: this is concerned with how political developments, regionally, nationally and internationally might affect a business’s strategy47. Political development is not so relevant in this instance as Pizza Hut has an existing established branch which is not affected by this external factor, the political issues are not so important because they do have the outlet in India and Baroda. For opening the new outlet government factors are not important as it already has opened one outlet48. Economic: this might include the analysis of a variety of economic factors and their effect on business they include: consumer activity, economic variable, government policy, the effect of change in product and labor markets49. Pizza Hut’s outlet which is Baroda, Gujarat has competitors in Baroda, Gujarat50 however, these are not Pizza Hut branches – they are other competitors such as Dominos and Pizza Inn. These have an economic external influence as it affects the consumer activity as customers may prefer to go to Dominos if there is better service, quality and price offered. The new place suggested trough market research, there mainly the people with their families and above 30 will visit. It is not that the youth’s wont visit but there are less youth’s in that area compare to the area where the current Pizza Hut is located. Social: how is Pizza Hut affected socially? It is not likely that Pizza Hut will be affected socially as each age group visit’s Pizza Hut51. Due to the location of the old Pizza Hut site (located near commercial places) it attracts a lot variety of consumers. The new site will be located in a suburb where there are families therefore the market will be families. When a whole family eats a meal at Pizza Hut, they tend to splurge on extras such as drinks and sides. This is positive for the organization in terms of profit. However, in Karelibaug, families won’t come daily or once a week to have pizza’s so it can be affected socially. Generally in the new outlet older segment people will visite. Technological: Businesses operate in a world of rapid technological change. The organization needs to regularly review the impact of new technologies upon their activities. The product can become old-fashioned quickly. The production method can become out of date52. Pizza Hut looks that how they are different from other firms such as Pizza Inn, Domino’s pizza, us pizza and many other domestic outlets for pizza’s. Even Mac Donald’s is a competitor. One technological factor which could effect the environment is how Pizza Hut creates its products such as the production line in which a pizza is made. 47. business studies book by Dave hall pg 38 48. business studies book by Dave hall pg 38 49. (Manager of Pizza Hut). Personal interview 50. business studies book by Dave hall pg 38 51. (Manager of Pizza Hut). Personal interview 52. (Manager of Pizza Hut). Personal interview. 53. business studies book by Dave hall pg 38 COST ANALYSIS Cost analysis is currently a some what controversial set of methods in program of evaluation one reason for the controversy is that these terms cover a wide range of method, but are often used interchangeably. There are two types of cost associated with hiring new place. They are fixed cost and variable cost. Both these cot will be identified to check the financial growth of the undergoing new outlet. Both are classified as below: Fixed cost Hiring charges foe the new place Salary of the staff Minimum hiring charges of telephone. Variable cost Production cost Office usage Approximately amount of profit for the new outlet May by through which you will be able to fine out pbit (profit before interest and tax), pbt (profit before tax), pat (profit after tax). | | |Per month |Per annum | |Sales | |1350 |16200 | |- variable | |60 |720 | | |contribution |1290 |15480 | |- fixed cost | |45 |540 | | |PBIT |1245 |14940 | |- interest | |78 |940 | | |PBT |1167 |14000 | |- tax | |350 |4200 | | |PAT |817 |9800 | 55 From the above assumption we can conclude that profit on pbit is approximately equals to 65. 60% |1260 |720 | |100 |? | |= 57. 14 | This is the variable cost |1260 |540 | |100 |? | |= 42. 58 | And this is the fixed cost. Variable cost of new outlet is higher than its fixed cost about 14. 12. Contribution of new outlet is about 96% which can be calculated by following formula: |Sales |contribution | |16200 |15480 | |100 |? | |= 96 | 56 Variable cost depends upon number of units of new outlet but the fixed cost is fixed. Cost may also be defined in different class For example: production cost office cost selling and distribution cost We can include raw material cost for the pizza’s and service cost for the pizzas. In production cost all the administration expense and legal and professional charges in office expense. We can bifurcate the transportation of the delivery man and advertisement expenses as selling and distribution charges. Selling and distribution charges can depend on number of unit sold and cost up till cost of goods sold always depends on goods sold57. 55. (Manager of Pizza Hut). Personal interview 56. (Manager of Pizza Hut). Personal interview 57. (Manager of Pizza Hut). Personal interview INVESTMENT APPRAISAL Investment appraisal is the evaluation of an investment project to determine whether or not it is likely to be worthwhile. It is essential to appraise the investment Pizza Hut will undertake and to establish weather it is going to be beneficial. Below are the techniques, which will assist appraising the investment: †¢ Pay back period and †¢ Net present value Pay back period This technique assesses the number of years it will take foe the Pizza Hut to recover all their initial costs. This is a very simple tool as it ignores most of the costs the firm would incur due to opening a new outlet. The cash flow is also an approximate estimate when there are too many variable then Pizza Hut cannot control. They assume that they have more customers and 10% more profit throughout the year than what they had the previous year. There were a few assumptions made for the cash flow. These were that the machine they used to make pizza’s worked at 100% capacity and all products were sold. |Pay back period for the new outlet | |Year |Net cash flow | |0 |-10,00,000 | |1 |2,00,000 | |2 |6,00,000 | |3 |3,00,000 | |3,00,000 |12 months | |2,00,000 |? | |= 8 months | You can get 2,00,000 in 8 months so our net pay back period for investing RS 10,00,000 in new outlet is 2 years and 8 months. Analysis of pay back period. The pay back technique has shown us that it takes 2 years and 8 months to pay back for the new outlet. However, we learn form the market research and swot analysis that there are mainly people above 35 hence it would be smarter from them to do some thing which might attract the youth from other areas and influence them to visit that outlet too. Net present value Net present value incorporates the principle of time value of money by converting payments at different times to the equivalent values at the common reference time. The discount factor used is 4% as the interest they could have got from the bank currently is 4%. I then did NVP. |Year |Net cash flow |Discount factor 4$ |Present value | |0 |-10,00,000 |1 |10,00,000 | |1 |2,00,000 |0. 9615 |1,92,300 | |2 |6,00,000 |0. 9246 |5,54,760 | |3 |3,00,000 |0. 8890 |2,66,700 | Analysis of net present value The new outlet will generate ____ amount after 5 years. ORGANIZATIONAL CHANGES To effectively deal with the increase in the growth by expansion, it is necessary for there to be some internal changes. It is very necessary that the staff’s grooming should be done properly, so that they can serve the customers in a professional manner. When they open their second outlet from a single, Pizza Hut will have to keep some one on whom they can trust and can rely on and they have to shift a few staff from the present one to the opening one. As they opening a new outlet, they are turning from one into two outlets. Due to this the position of many of the staff’s have been will be changed. This change does not affect their work, they have an effective communication channels among the employees. This could be in the form of giving the staff a proper atmosphere in which they can settle easily, the changes in the outlet and the goals that the Pizza Hut wants to attain. RECOMMENDATION Starting up the new outlet, initially it will not give them that much profit but it will definitely give some. For this: 1. Pizza Hut should shift few of their staff and of course one of the leader to supervise from the existing outlet to the one which will open in the near future. 2. They should appoint few new staff for the existing outlet and also foe the future’s outlet so that the one who are new in the new outlet can get t know more from their seniors who are shifted from the existing business. 3. For marketing about their new outlet they should restructure they method in which the do the marketing. 4. The market research was done on few people in Baroda, Gujarat, and not in the whole of Baroda. So the extensive market research needs to be conducted across the whole Baroda, Gujarat to get the proper kind of information about the location. CONCULSION The report shows that Pizza Hut should pen the new outlet in Baroda, Gujarat, India. If Pizza Hut increases their staff, then it would be in a better position to serve the customers and if they shift few of their trained staff and give training to the new staff to whom they are going to appoint then they would also be in the better position. They should also shift one of the managers to the new outlet so that in case if any problem occurs then they will be able to handle it. The financial aspects of the undertaking are not the problem for the Pizza Hut as it is in a strong financial stage. But the recruitment of the new staff cold affects the staffs. The environment and the working portfolio of the staffs will be changed as Pizza Hut will reconstruct the marketing set-up. So before employing the new staff Pizza Hut should let the old staff settle into their working environment. As previously said, the personal interview were only conducted in Gujarat, and the result of this only represented he view of customers from Gujarat. Hence, the further market research needs to be done to get a broader perspective on this study. The indirect costs associated with the undertaking the project will have to ascertain. As previously mentioned, one indirect cost is that a large recruitment could lead to a decrease in the motivation of the existing staffs. Other indirect cost could be in the form of the training program for the new recruits to a specialist company, so that it is done efficiently. If the new recruits do their job well, serve the customers in the proper way, follow the training properly, are groomed very well and give the best service then this would motivate the customers to visit them again. `Graph showing the frequency of visits to Pizza Hut by college students and teenagers 0 10 20 30 40 50 60 More than once a week Once a week Fortnight Monthly or less time period College students Teenagers graph showing the frequency of visit to Pizza Hut by families and people above 50 0 10 20 30 40 50 More than once a week Once a week Fortnight Monthly or less time period Family Above 50.

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