Marketing is more than selling and promotion Essay

The primary concern or objective of trade is to identify and avenge, or exceed the changing needs of customers. In view of this liberal concern of selling, it can be seen that the concept of marketing summarizes m both activities in a art. marketing, in fact, refers to any activity undertaken by a firm that has been designed to devise, price, promote and distribute ideas, goods and services to target markets. These marketing activities were executed in rewrite to create an exchange and sales that get out result in the effect of the proprietors individual goals and the firms goals, both in the short-term and the long-term. It is then obvious that marketing forms an inherent component of any businesss operations.In particular marketing activities attempt to increase a firms revenue base, by showing the importance of attracting potential customers in target markets to purchase the firms products in order to encounter their needinesss, rather than those of firms competitors. Consequently, the marketing directly contributes to the attainment of the financial goals of the firm. Hence, the success of a firm is reliant upon the extent to which it is able to identify, and satisfy the customers needs more effectively.Marketing as an activity that involves several features, either of which ar presented during the course of the marketing process. Such features include, firstly and well-nigh importantly, that marketing is a long process that begins with the creation of an idea and ends up as product that allow be sold to satisfy a customers needs. Secondly, marketing is seen as a managerial process as it involves making managerial decisions about the particular mix of product, price, place and progression in a firm. Furthermore, marketing involves managers planning and ensuring that particular arranged activities are carried out, in order for the marketing plan to be successful. Finally, marketing is perceived as a way in which firms are able to satisfy the needs of customers, and in turn achieve their own business goals.Marketing provides the business with the ability to satisfy the changing wants of customers. In light of this, and the fact that businesses havebecome increasingly aware of the role that marketing plays in achieving success in the business, several progresses or philosophies to marketing have developed. There are various approaches to marketing, to help to define marketing and to show, how a specific marketing approach/s depends upon particular businesss marketing strategy and the type of product being marketed. Starting with a Marketing Concept, which believes that a customers need for satisfaction, is the economic and companionable reason for an presidential terms existence.This approach take ins, that all of the businesss activities should be targeted towards meeting consumer wants, while at the same time meeting the organisations goals. In effect, this approach needs the firm to find out what the customer wan ts, and subsequently develops a product to meet these requirements and then sell it at a profit.Then the Production Concept should be considered. This approach states that the business will sell its product if it is both well made and affordable. Businesses utilising this method require management to focus on improving production techniques and cost structures of the businessThe Product Concept focuses on the quality, features, and performance of the product. Believing that if the product has more features or is of a better quality and performance compared to competitors, it will then gain greater sales it is defiantly less customer orientated.The Selling Concept concentrates on developing sales techniques and promotional activities in order to entice customers into buying an organisations product, whether they want it or not. Therefore this approach places direct emphasis on customers, but possibly not on their want-satisfaction.After all the Societal Marketing Concept which is the latest marketing approach, combines the main ideas of the marketing approach, that is, determine customer needs and satisfying the businesss goals, but also integrates social responsibility into the business. This social responsibility includes increasing environmental awareness, which may include tackling the problems of pollution and the exploitation ofnon-renewable resources. Modern day businesses are under pressure to adopt this marketing approach, in order to become more socially responsible. This approach not only focuses on fulfilling the customers want-satisfaction, but also satisfying society.These four approaches in particular show, that marketing is more than promoting and selling a product. They could be compared with the four P?s (product, place, promotion and price), which are normally used to describe the process of marketing. But the concepts of marketing, production, product, selling and society marketing infract another view into the difficult and never ending pr ocess of marketing.